AMERICAN ADVERTISING FEDERATION

The American Advertising Federation or AAF, protects and promotes the well being of advertising. The organization is a nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. To promote the 2009 AAF Conference in Washington D.C, DesignWorks developed the “Make It New” theme as a call to action to innovate, create, and challenge our industry to deliver the next new, big idea. An ever-changing identity system was designed to brand the event. The “Make it New” concept was voiced through promotional posters created by top industry creatives. A playful, engaging website introduced the conference theme and events.