CHASE CENTER - FIVE YEAR ANNIVERSARY

Chase Center marks its 5th Year in the Bay Area with a month-long celebration with an identity and outdoor campaign designed to celebrate the record-breaking moments and iconic performances that have graced both the stage and court. This monument to epic nights of entertainment and the Warriors Championship legacy notches victory after victory, and looks to a future that is even brighter and more spectacular.

THE 5 YEAR MARK

To launch the Five Year Anniversary of Chase Center, DGC created an identity that iconically represents the tally marks of 5 years. These tally marks represent a dynamic window into the stars and experiences that have filled the arena since it’s doors opened, and have given delight to a diversity of fans.

The identity works to showcase the energy of a moment in time: An unforgettable concert, a legendary performance on the court and an homage to the Bay Area’s epicenter of culture and entertainment.

Brand Identity
Design
Art Direction

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