ESPN NHL STANLEY CUP PLAYOFFS

In 2022 ESPN became the offical home to the NHL Stanley Cup Playoffs. To launch sport’s most exciting playoff tournament and build excitement around the intense struggle, and all-out fight for the World’s most famous Trophy, We set the tone with Andrew WK’s “Party Hard” anthem to show how some parties take a little more work to get into.

ESPN / NHL PLAYOFFS

Art Direction

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ANDES SUPPLY CO.

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BUD LIGHT