FANDUEL WWC 2024

With the 2023 Women’s World Cup tournament taking place in Australia and New Zealand, US fans will be forced to stay awake long into the night to support their team. FanDuel recognized an opportunity to give their players and USWNT Fans a way to remain caffeinated, and focused in on the action. Fan Duel partnered with an all-women owned and operated coffee roasting company to create “Fan Duel Extra Kick Coffee.”  DGC and FanDuel designed branded trucks featuring strong playful coffee and soccer ball characters that helped to serve up the energy to WWC fans in New York, Boston, Columbus, and Kansas City throughout the tournament.

Character Design
Art Direction

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