HBO IMAGINE

“HBO Imagine” was created to embody the spirit of the network and it’s programming. Holding true to its DNA, of telling compelling stories in innovative ways. “It’s more than you imagined.” came from this spirit. Becoming not only the campaign line, but more importantly, the heart of everything we did.The campaign kicked off with, “The Cube,” a first of its kind outdoor film event that delivered a unique story through multiple perspectives. The Cube films, web films, TV commercials, banners, and handouts contained clues directing people to the web site where “It’s More Than You Imagined” continued to reveal individual pieces of content and narrative.We designed and produced the campaign identity, and graphic language for the campaign, including pop-up cube collateral, and an exclusive Bear Box invitation to the live event.