KÖLBI

Kölbi is a new telecommunications brand launched in Costa Rica. Kölbi believes technology and its advances should benefit all people and should make life happy, fast moving, and entertaining. The goal for the corporate identity was to create a living, moving symbol for all that the Costa Rican culture and the new telecommunication brand embodies: ecology, speed, youth, and charming wit. The word Kölbi translated from the Cabecar language means “frog.” A literal graphic illustration of a happy little tree frog was designed as the mark for the new brand. The Kölbi logo jumps off the page and literally jumps to life through animation, delivering on the friendly personality and inclusive nature of Kölbi.