M&M’S GLOBAL BRAND BOOK

M&M’s is one of the world’s most beloved chocolate candy brands in the world, as are its love-able character mascots Red, Yellow, Green, Blue, and Orange. We developed a comprehensive global brand book for M&M’s that consolidates the core assets of the M&M brand identity, packaging, communications, tone of voice and characters. And of course, it should also be FUN. The brand book would be the guiding tool for all global marketing directors, and creatives who are considered shepherds of the brand. The book was designed as 5 books complete with DVD assets, packaged in a beautiful, modern bookshelf box. Each book in each M&M color presents an individual marketing program under the brand.