SORELLA RESTAURANT

Sorella is a cozy little New York restaurant located in Manhattan’s Lower East Side. “Sorella” is the Italian word for Sister, named for the young women who created the Italian Piedmont region concept in New York. The goal for the Sorella branding was to tell the Sorella story from Piedmont to the L.E.S. through the brand identity, and bring an authentic Italian aesthetic into the supporting signage, web site, collateral, and bar pieces.

Creative Direction

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