CHILD MIND INSTITUTE

In 2009, Dr. Harold S. Koplewicz and Brooke Neidich established the Child Mind Institute (CMI), a non-profit organization devoted to transforming mental health care for children and to enable them to reach their full potential. To launch this innovative, state-of-the art clinic we created a massive New York print and outdoor presence. Illustrated and animated children tell the story of their struggles with any number of childhood mental afflictions, from obsessive compulsive disorders, anorexia, and mutism to name a few. This campaign hopes to touch the hearts of any parent or loved one who’s child might live with these disorders and points them to the Child Mind Institute, a place where they can begin to live healthy, normal lives.