RED STRIPE RELAX

Red Stripe beer and Red Stripe Light beer say “Relax” with a new music video driven campaign that promotes both beers and they’re take-it-easy Jamaican lifestyle.We developed in-bar support and point of sale materials for the Red Stripe Ambassador’s re-mix of Frankie Goes to Hollywood’s popular 1983 hit “Relax.” We even had the opportunity to bring back a famous 80’s style icon, The “Frankie Says Relax” t-shirt, but with a new Red Stripe personality, The Ambassador.