NEW BALANCE

New Balance is a Boston based shoe brand that has based its humble beginnings and business philosophy on the core foundation that they are a running company. For the launch of their first ever national integrated campaign, we uncovered the truth about any relationship with running: There is a battle between Love and Hate, and it is New Balance, that tips that balance to love running more. Our role involved the complete branding of the Love/Hate campaign. We created the Love/Hate logo, print and poster design, apparel, packaging, and a new Brandifesto book for the entire company.