PEPSI REFRESH CANS

Pepsi is a youth icon that has always reinvented itself through the years to meet the ideologies of a new generation and popular culture. Pepsi has continued to stay on the leading edge of cool and fresh by literally “refreshing” the brand in new and surprising ways. With the Refresh Can series, our teams set out to develop campaigns that were always new, and uniquely different from the last. With each new 30 second TV commercial in the series, we designed a representative can that would appear in store and vending machines during the run of the commercial. Each new can design graphically supported the story of the commercial it represented.